Period Law is a non-profit organization with a mission to change the way we view menstrual products. Their goals include eliminating the tampon tax. In an effort to spread the word about feminine hygiene products being necessities and not optional luxury items, we created a print ad series to compare what is tax free to a tampon or other menstrual device. Behind the images you can see words that tell how the tampon is more than just a period product. The tampon was created to allow women the freedom and confidence to succeed every day of the month.